About Universal

	Mission Statement:

	Private Labels:

At Universal our promise to you is simple: we are dedicated to providing you with the highest quality nutritional products, with integrity and with prompt, courteous service. Our dedication to quality does not hamper our singular ability to deliver our products at a fair and competitive price. Top quality, service, and price. Unlike most other companies, we can deliver.

Thanks in large to generous patronage and our own quality-driven production initiatives, Universal has experienced unprecedented growth in the past few years. This amazing boom has made it possible for us to aggressively expand both our facilities and our existing line of sports nutrition products. Our gain is your gain.

When people hear the name, Universal, many think of Animal Pak™ or Natural Sterol Complex™, part of our popular line of elite sports and fitness-oriented products. What they don’t know is that Universal has made numerous concerted efforts in other directions. Universal was one of the first companies to dedicate and design an entire line for women only. In fact, today Tone ‘N Tighten™ is consistently among our top three sellers. In addition, we have a comprehensive line of all-natural products, Universal Naturals, consisting of over thirty innovative, time-tested products.

But Universal stands for much more than that. It also represents an assurance of product quality, uniformity, and unparalleled performance. Thanks to our expansion, we now operate multiple state-of-the-art facilities in excess of 100,000 square feet. What does this mean for you? Unlike almost all other companies, we do not “contract out” our production. This is critical. Only by keeping the entire production in-house can you scrutinize each and every step of the manufacturing process that takes place, from the processing of raw materials to the packaging of finished products. Our high-tech production facilities turn out thousands of hard shell capsules, tablets, powders, nutritional bars, vitamin paks, and fat burners every day.

Having manufacturing capabilities has two inherent advantages: first and foremost, this gives us unprecedented control over every aspect of production quality. Thus, we can not only select the purest grade raw materials, but we can also rigorously supervise the entire manufacturing process. Second, with our own professional graphics department, we have the advantage of designing and printing our own labels in an extremely cost-effective yet attractive manner. Plus, our professional graphic artists provide us with valuable promotional support, enhancing Universal’s name through magazines such as Muscle & Fitness, Flex, and MuscleMag, as well as sponsorships of champion athletes and fitness events. Third, our in-house R&D department includes a well-integrated team of PhD’s, health care professionals, and top amateur athletes. With such immense production, design, and research facilities, we can bypass the “middleman” and guarantee the most competitive pricing.

But size matters only if we can provide prompt, personal service. Which is why at Universal, we emphasize flexibility. We have a finger on the pulse of our clients and consumers. And we listen. When you called for Natural Sterol Complex in easy-to-swallow capsules, we answered immediately. You see, at Universal, we’re not content to just sit still. Our uniquely collaborative staff of leading researchers and athletes are constantly looking for new, cutting-edge technologies.

Another key aspect of service is delivery. We believe that quality isn’t good enough unless we can efficiently deliver our commitment to you, our corporate client as well as the individual consumer. To address this, we have recently broadened our points of distribution. We now have distribution points here in New Brunswick, New Jersey as well as Pompano Beach, Florida, Riverside, California and Lake in the Hills, Illinois—all in an effort to provide you with the freshest product available, as promptly as possible. As a measure of our immense capabilities, Universal currently distributes its finished products worldwide, to over 50 countries on each and every continent. If we can deliver to such an extensive network efficiently, just imagine what we can do for you.

Our service and quality are unmatched in the industry. It is no surprise then when Universal meets or exceeds all the highest standards of purity established by the National Research Council (NRC), United States Pharmacopeia (USP), National Formulary (NF), and the Food Chemical Codex (FCC). We can meet these stringent requirements with the help of independent laboratories as well as our in-house quality control testing. As a result, we can better insure the quality and freshness of each and every ingredient that goes into our finished product. We spare no expense when it comes to constant testing and vigilance, because in the end, we let our products, our name, speak for themselves. If they don’t meet your exacting specifications, for whatever reason, you can rest easy knowing that each item comes with our Universal Guarantee: your full money back at any time. Period.

With over twenty-five years experience in the industry, a relationship with Universal promises to be enriching: we will be here for you today, tomorrow, and in the next millennium. That’s an investment you can bank on. Because at Universal, we’re “where you want to be.”

Press Release: New Brunswick, NJ

Universal Labs, one of the largest contract manufacturers of sports supplements in the country, announces the introduction of its new corporate logo, the Universal Cosmic Swirl. In association with this updated symbol, the Universal brand, a distinct division of Universal Labs, will now be marketed under the following name: Universal Nutrition.

The following is an interview between Michael Rockoff, Marketing Director and Universal’s Matters’ Editor, Phil Kim. The interview, first appearing in Universal Matters (October 1997) is reprinted here in its full entirety.

Universal Matters: So Mike, why the new logo and why now?
Michael Rockoff: Well let me say we’ve had tremendous success with our current corporate logo, the word “Universal” with the silhouette of a body builder for the letter “I”. In a few short years, we’ve managed to create a recognizable and functional brand identity.

UM: If that’s the case, why introduce a new corporate symbol and potentially risk confusing your consumer base?
MR: You’re right. Many years ago, when Universal entered the market, we were primarily a contract manufacturer, with a small but quality-driven line of our own. In the past few years, our Universal line of supplements has in many ways superseded our contract manufacturing. In that time, people strongly associated our logo with our niche in the market, that is, body building products. Today, we’ve grown tremendously as a company. The Universal line exciting. With the advent of the next millennia, we’re eagerly anticipating our continued growth and evolution. Body building is our bread and butter. But we need to expand.

UM: Is this where the new logo fits in?
MR: Precisely. As a company, Universal manufactures over 5,000 formulas every year. Our color catalog contains over 150 products alone. We’ve got the Naturals Line, the Women’s Line, diet enhancements, liquid maximizers, aminos, carb products—in short, we’re not just limited to body building. As we move into different nutritional arenas, we wanted a new, updated logo to reflect our shifting emphases.

UM: Does that mean you’re going to do away with the body builder logo?
MR: Of course not. We didn’t want a replacement corporate logo. Instead, we wanted a larger symbol representing the entire company, one which would encompass body building products, nutraceuticals and more mainstream nutrition in general. We thought the cosmic swirl would be a perfect fit for our company as we approach the new millennia.

UM: I’ve read the company’s literature on the rationale behind the logo. It makes a lot of sense. I know you’re recently unveiled the new logo at both the Olympia and the Baltimore Natural Products Expo. What was the response like?
MR: Pretty amazing. We thought the new logo might confuse our clients. But it didn’t. In fact, the transition was smooth—most people said the new logo was a logical progression. They loved it.

UM: It’s a great look. When can I expect to get the new Universal logo t-shirt?
MR: We’ve already got them in stock. But you know that. You’ve got one on.

UM: Right. Thanks for your time, Mike.
MR: My pleasure.

Since 1980 Universal Nutrition has been a complete source of high quality nutritional supplements to meet a wide variety of needs. Equipped with proven, leading-edge manufacturing capabilities and a dedication to customer satisfaction, Universal has the ability to meet your demands promptly and effectively. From vitamins to protein powders to diet aids to energy bars to new herbal alternatives, Universal can make the products to meet your nutritional needs.

complete manufacturing
All of Universal’s products are made at our combined 100,000+ square foot manufacturing facilities in New Brunswick, NJ. Our modern, efficient equipment feature pharmaceutical quality blending, filling and packaging capabilities, which enable Universal to offer quality and consistency in formulation and delivery. Universal is capable of producing millions of capsules and tablets and thousands of pounds of blended powders, along with liquid preparations and award-winning nutritional candy bars.

complete service
Our customer service representatives will focus their skills and attention on satisfying all you requirements. Along with manufacturing products, Universal has the in-house resources to respond quickly to meet all your needs. Our graphics department, printing operations, and analytical testing laboratories provide us with the vast resources needed to get the job done quickly and done right.

quality assurance
The philosophy of our quality assurance program revolves totally around full customer satisfaction. Out uncompromising quality program covers every aspect of production, including formulations, raw material selection, manufacturing processes and finished product inspection. To us, “Quality” isn’t just a word - it’s the driving force behind our entire organization.

new product development
Your supplement needs are constantly changing, so Universal Nutrition is continuously developing new products to meet them. Long standing partnerships with scientists, suppliers and customers allow us to take advantage of the latest breakthroughs to bring you innovative and well researched products. Our in-house laboratories, manufacturing and printing operations allow us to quickly bring these products to market.

customized products
What makes Universal unique among nutritional supplement manufacturers is our capability to make customized products to meet the specific needs of each individual customer. We offer you the choice to change formulations, labels, flavors, dosages and product sizes as required by your specific demands. From initial concepts to finished products, we can provide everything you need all under “one roof”. Universal offers you the power and resources to make all your nutritional needs happen.

This simple statement goes a long way in describing our company's guiding philosophy. We believe that there is no substitute for good nutrition, a key part of which is supplementation. But while good nutrition is a common need for all people, the needs of each individual is unique and different. That's why we offer a complete line of nutritional supplements for the active individual and the elite athlete.

Today, every time you see the "cosmic swirl" Universal Nutrition logo on a label, we make a promise to you. We promise that each and every product we make and sell will be manufactured to the highest standards of quality. To stand behind this promise, we offer an ironclad guarantee–the best and most comprehensive one in the industry. Every single product that leaves our warehouses bears this guarantee in words and is represented in the "cosmic swirl". As the manufacturer, we also promise freshness and full potencies.

At Universal Nutrition, our reach is long and far. As a full manufacturer, we control every level of production. We not only manufacture powders, tablets, capsules, bars, chewables, and liquids, we also design, label, and package everything we make. Even our advertising, marketing, and promotional materials are generated internally by a dedicated marketing team. As a consequence of these distinct capabilities, we can control every level of production, and thus guarantee quality, freshness, and potency every time.

As a stable company, we distribute our quality products to all fifty states, Puerto Rico and over fifty countries abroad. To serve each and every one of our retailers, Universal Nutrition has four locations in the United States and one in Europe. Our headquarters are located in central New Jersey and our other offices can be found in Florida, Illinois, California, and Holland. At Universal Nutrition, we understand that customer service is imperative. These five diverse locations allow us to service our U.S. and international clients quickly and efficiently.

If you are dissatisfied with a product for any reason, simply return it to us or the place where you purchased it, and you will get a prompt exchange or refund. No questions asked. That's our 100% guarantee to you. Each and every product we sell gives you this promise. "Manufactured By Universal Nutrition"-this simple statement should give you confidence in our products. But there's another reason why you should turn to Universal Nutrition: Experience.

For over twenty years, Universal Nutrition has been a leading manufacturer of sports nutrition products. Because of our experience, many of the top bodybuilders, fitness athletes and trainers have come to us to help them plan their supplement programs. In fact, at Universal Nutrition, exercise and fitness are more than just a business. Each and every one of our employees is encouraged to train and live a healthy lifestyle. So when our customer service representatives talk about specific supplements, they speak from firsthand experience.